Time & Location
16 Jan 2023, 8:30 pm – 20 Jan 2023, 9:00 pm
Unstop
About the event
Taygete- by MarQuest, is an event that will enhance your marketing ability through descriptive rounds and tests them on the practical implementation of the concepts. The soul of the event is creativity backed by analysis, the event invites out-of-the-box thinking with result orientation. The event consists of three rounds:
Round 1: MarKross
MarKross is a (20 minute) crossword with topics ranging from brand awareness, latest trends, company fusion and digital marketing. The top 12 teams from this round will be selected and qualified for the Marketing Simulator round, which will be an on-campus event.
Round 2: Marketing Simulator
The second round is designed to put the participant into a real-world situation through simulation.
The simulation consists of 4 cases before which each team will be provided with a purse amount, at the end of each round this amount will be appreciated or depreciated based on the decisions and strategies opted…